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David Amerland Quotes | Quotes said by David Amerland

  • David Amerland Quote #1

    A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.


  • David Amerland Quote #2

    Communication without a specific focus is just noise. It achieves little beyond taking time and energy.

  • David Amerland Quote #3

    Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

  • David Amerland Quote #4

    Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith.

  • David Amerland Quote #5

    Everything that happens now in the online world is part of a conversation.

  • David Amerland Quote #6

    Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms.

  • David Amerland Quote #7

    In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.

  • David Amerland Quote #8

    Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion.

  • David Amerland Quote #9

    It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

  • David Amerland Quote #10

    It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.

  • David Amerland Quote #11

    Leaders lead by example. No leader asks more than he is prepared to give himself.

  • David Amerland Quote #12

    Life at the edge of the world, it was felt, could go on forever.

  • David Amerland Quote #13

    Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.

  • David Amerland Quote #14

    Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

  • David Amerland Quote #15

    Risks must balance rewards.

  • David Amerland Quote #16

    Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

  • David Amerland Quote #17

    Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

  • David Amerland Quote #18

    Social media is the empowerment of the individual at the expense of the system.

  • David Amerland Quote #19

    The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

  • David Amerland Quote #20

    The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything

  • David Amerland Quote #21

    The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.

  • David Amerland Quote #22

    The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.

  • David Amerland Quote #23

    To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compelling enough for a wide enough adoption to create sustainability.

  • David Amerland Quote #24

    To win at semantic search you need more people than are on your payroll.

  • David Amerland Quote #25

    Trust cannot, in the real world, be just a matter of personal choice.

  • David Amerland Quote #26

    Trust is what monetizes the attention economy.

  • David Amerland Quote #27

    We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.

  • David Amerland Quote #28

    When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

  • David Amerland Quote #29

    When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

  • David Amerland Quote #30

    When something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it.

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