Max McKeown Quote #1
A great strategy meeting is a meeting of minds.
Max McKeown Quote #2
Adaptability is about the powerful difference between adapting to cope and adapting to win.
Max McKeown Quote #3
All failure is failure to adapt, all success is successful adaptation.
Max McKeown Quote #4
As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.
Max McKeown Quote #5
Before innovation - or practical creativity - there is insight. You must see the world differently.
Max McKeown Quote #6
Brilliant strategy is the best route to desirable ends with available means.
Max McKeown Quote #7
Change is inevitable, progress is not.
Max McKeown Quote #8
Corporate strategy is usually only useful if you get people engaged with helping you to make it work.
Max McKeown Quote #9
Culture is the sum of the values, beliefs and assumptions of human groups.
Max McKeown Quote #10
Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.
Max McKeown Quote #11
Following the rules of your industry will only get you so far.
Max McKeown Quote #12
Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.
Max McKeown Quote #13
If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.
Max McKeown Quote #14
If traditional doesn't work, then traditions won't do.
Max McKeown Quote #15
Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.
Max McKeown Quote #16
Innovation is about practical creativity - it's about making new ideas useful...
Max McKeown Quote #17
Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.
Max McKeown Quote #18
Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.
Max McKeown Quote #19
Problem-insight precedes solution insight. Someone has to recognise a problem before they start to solve the problem...
Max McKeown Quote #20
Strategy and culture should have breakfast together.
Max McKeown Quote #21
Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.
Max McKeown Quote #22
Strategy is about shaping the future.
Max McKeown Quote #23
Strategy is not really a solo sport – even if you’re the CEO.
Max McKeown Quote #24
Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.
Max McKeown Quote #25
The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.
Max McKeown Quote #26
The real heart of strategy is the strategist.
Max McKeown Quote #27
The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.
Max McKeown Quote #28
The true parents of creativity are curiosity and necessity.
Max McKeown Quote #29
There are no perfect leaders.
Max McKeown Quote #30
We need to move from comparative advantage to perpetual advantage...
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